A quick post here:
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Previously we talk about process of building content by providing information related to your current surroundings evaluating them from where you stand and writing it all down to reflect upcomming ideas and action.
Part 3,we will discuss about generating ideas, questioning yourselves with simple question that can help generate topics for content. These simple questions will help determine the direction of your blog development as time pass by overcomming obstacles and challengers and how to overcome them.
When it comes to developing ideas about future content, first do a “change nothing” analysis, which means you’ll stay on your current course for now. Change for the sake of change has doomed many a publication, so start your idea generation analysis by envisioning changing absolutely nothing about what you’ve been doing.
- What happens if you change nothing?
- What opportunities are you leaving unrealized?
- Is your current course achieving your objectives?
- What is the competition doing right? Wrong?
- What is your audience asking for? Are you sure?
Next, evaluate the conclusions and ideas you generated from your “change nothing” examination. Whether you change direction or not, what is the likelihood that your objectives will be met (or continue to be met)?
In other words, where should you be going from a return on investment standpoint?
- Who should be reading, listening to or watching your content?
- What do they want, need or expect?
- Should you be producing content in another format?
- Where can you find more of the right readers, listeners or viewers?
- Are you inspired and motivated? If not, what would change that?
Finally, the end of the idea phase is a realistic assessment of the challenges you’ll face in implementing a new direction. What are the obstacles to moving in the direction you’ve determined you should be going?
- Identify each obstacle that you face in achieving your new objectives
- Which objective is threatened by which obstacle?
- Can you overcome the obstacle?
- If so, how?
- If no, what’s your new objective?
For example, if you decide you should quit trying to battle the big personal development blogs with text-based content, can you manage quality audio or video production? What might stop you? What’s your fall back position?
I have always question myself about the future if this blog and where is it heading towards to. Yes, it’s a personal blog, so all up to me to decide what are the contents. Should it be specific? Should it be broad or anything goes? One thing for sure, I have change nothing to this blog main theme; Graphic Designs, Architecture & Internet Marketing.
Have been said that, looking back at old posts, this blog is more towards the first two theme and less about the third while the post structure is not systematic and constant. I’ve been introducing new things on this blog such as “Monthly Highlights and Recommendations” and the “Ten Part Articles”, but they aren’t posted at regular intervals or specific dates. It has all been random, but still, the theme is there. ; Graphic Designs, Architecture & Internet Marketing.
What are the challenges I face? it’s it environmental? It’s it a time factor? It’s it twighlight? How Do I overcome it? The best way is to do an assessment and set objectives as Brian Clark stated in his article. The questions has been laid, the next step is to answer it.
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